Loop

A toy loom aimed at teaching the basics
of weaving.

Loop aims to pull from the mythos of weaving—particularly in the Bauhaus—and boil it down into something friendly and approachable for all ages and skill levels. Rendered in a striking primary color palette, Loop is designed to visually engage and teach the weaver. Packaging and material considerations are eco-friendly and recyclable; cardboard packaging and wooden tools are intended to be sturdy and sustainable. In the included instructional manual, the weaver can find hand-woven sample projects for inspiration.

File Under:
Branding; Product Development; Packaging; Textile Production

Art Direction:
Bryan Satalino, Scott Laserow, Delaney DeMott

Photography:
Austen Hart

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Looking to work together?
Email: hello@samcush.com 

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